Brasserie du Pays Toy
Artisan brewery in the Haut Pyrenees
After successfully branding the Dixons’ second establishment, the ski-station Restaurant Bederet above the town of Luz-Saint-Sauveur in the Haute Pyrenees, they asked me to create a logo for the outside of their new brewery.
They named their brewery after the local area, which provides a wealth of inspiration from the high snow-capped peaks to the deep valleys and long rivers. After proposing several iterations combining the terrain with the typography, we agreed to pursue and develop the idea of two glasses, tilted to one another in a toast of merriment, which then also provided a strong icon in the alternative sub-mark.